Ecommerce was growing fast before COVID-19 hit. But the pandemic pushed even more U.S. consumers online, contributing an additional $105 billion in U.S. online revenue in 2020 and accelerating eCommerce by two years, according to some estimates.
Online sales hit $791.70 billion in 2020, up 32.4% from $598.02 billion in the prior year, according to Commerce Department figures. That’s the highest annual online sales growth of any year for which data is available.
According to the SBA, of the 30 million businesses in the U.S., only 64% of small businesses have a website. This should not be a shocking statistic since there are so many owners that don’t know where to start and for many, it’s still is too hard or too expensive for them. But this is a problem since a study by Blue Corona shows that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. This means your website is one of the most powerful lead generation assets you can own. Similarly, a Stanford University study reveals that customers will judge a company’s credibility by its website design.
The disconnect between small companies and the growing number of consumers who vet brick-and-mortar businesses based on their online presence could be keeping entrepreneurs from millions of customers – and dollars. If a company or a small business doesn’t have an online presence, they are missing a huge percentage of the population that could be shopping at their store.
A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. This makes a website one of the most important business assets for sharing information, building credibility, and standing out in crowded marketplaces.
Here are five reasons every business needs a website.
88 percent of U.S. small businesses with a website agree that it’s made it easier for customers to find their business. Today, customers are constantly searching on computers, tablets, and smartphones. A website enables them to find your company and learn about your business and what it offers at any time and any place.
You can build a brand presence for your business on social media, but you’re restricted by the platform in terms of design, process and technology. A website can help small businesses increase flexibility, control, branding and credibility. Eighty-four percent of U.S. consumers believe a business with a website is more credible than one that only has a social media page. To be credible and attract new customers, a website can make a difference.
Ongoing business success oftentimes rests on your company’s ability to bring in new clients. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Getting online enables you to reach more people locally or outside of your region while paying less for the exposure—and you can even measure the specific results. In fact, 77 percent of U.S. small businesses said a website is a great way to find new customers.
And, it’s not just about gaining new customers; you can use a website to better serve existing customers too. The ability to update business information 24/7 on the Internet improves customer communication while freeing up time to focus on other business priorities. And with a branded email, you can begin email marketing, driving traffic back to your on- and offline sites, and boosting customer loyalty with your brand.
Many small businesses aim to expand in the market and reach out to new customers. While face-to-face interactions can be important and business often comes from word-of-mouth, a website gives you a chance to “pass your card out” to thousands online. With an e-commerce store, you can sell items online and ship the product to customers almost anywhere in the world. You might discover that customers in a neighboring city or state are interested in your services, leading to a larger service area, and maybe even an expansion to regional offices. In fact, 81 percent of U.S. small businesses say that a website has helped to grow their business. With a website, you can reach a greater number of potential customers and opportunities.
93 percent of U.S. consumers use the Internet for research before making a purchase. Consumers want to be informed about their purchasing decisions— what they buy and from whom they buy. Without a website, you risk losing customers to businesses already taking advantage of the online marketplace. If you’re in direct competition with another business that has a website, your competitor has a clear advantage—especially if they are effectively marketing their website. A website can help level the playing field.
Eighty-four percent of U.S. small businesses said their website is important or critical to their business. Almost 36% of U.S.-based small businesses don’t have a website, so there is no time like the present to establish your business website and get ahead of the competition.
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